Lunch & Learn: Convergence of Influencer and Affiliate Marketing
Gain clarity on what this means for key stakeholders and industries, and explore topics such as the definition of affiliate marketing, the trends of industry convergence, and the readiness of technology partners for this change.
Is there increasing pressure to provide more direct ROI from your influencer efforts? Are you hearing more chatter about affiliate marketing? After some initial research, have you approached influencers about working on a performance basis and received backlash?
While affiliate and influencer strategies are mainly managed by different teams today, there is a clear convergence. Unfortunately, there needs to be more clarity about what this means for key stakeholders and the industries as a whole.
Join Jon Claydon, Chief Development Officer at Acceleration Partners, the leading partnership marketing agency globally, to explore:
- What is affiliate marketing?
- Are influencers and affiliates the same thing?
- What trends are we seeing relating to the convergence of these industries?
- Will affiliate and influencer marketing be synonymous with each other one day?
- Are technology partners ready for this convergence, and who is leading the charge?