- Discovery
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S.M.A.R.T. Goals
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Customer & Creator Personas
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Searching for Creators
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Curated Lists
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Are They Authentic? (Finding Fake Creators)
- Recruitment
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Creator Discovery Suite
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Outreach & Strategy
- Wrap-Up
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What Do You Remember? ðŸ§
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Feedback
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Choose Your journey
Creator Discovery & Recruitment 101
Transform your relationship with creators by turning them into valued, empowered partners! Learn best practices for setting program goals and identifying creators who align perfectly with your brand.
GRIN empowers you to easily manage your established creator relationships, but how do you discover and recruit those creators in the first place? The key to running a successful influencer marketing program is partnering with authentic creators who are passionate about your brand. However, in an ever-growing creator economy, finding the right partners is a challenge that requires a thoughtful approach. In this course, we offer strategies to help you identify, evaluate, and recruit ideal creators for your program.
This includes:
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- Setting S.M.A.R.T. goals
- Identifying ideal creator personas
- Creator discovery and evaluation
- Recruitment and outreach techniques
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Meet your instructors: