Creating Authentic Brand Fans To Scale Your Influencer Program

Chubbies brings built-for-the-weekend apparel to their community with every item they produce. They leverage creators as part of their marketing to help share their brand values and drive brand awareness and have seen success with a unique creator mix across various social channels. Their program has been focused primarily on product gifting and is looking to take it to the next level over the next year. A key to their success has been a strong ability to negotiate and develop long-term partnerships and find the right creator to share their brand story.

In our live conversation, we aim to explore the following:

• • • The ROI of brand awareness as an objective
    • Building authentic brand fans and relationships
    • Leveraging creator content for PR amplification
    • How to build relationships with content creators
    • Negotiation tactics that have helped them
      
      
      

Meet your Presenters:

	Katya Allison  Director of Community at GRIN		Travis Harrell Influencer Marketing Manager at Chubbies Shorts
	Marjorie Westley Senior Manager, PR & Influencer at Chubbies Shorts